Rhetoric, Romance, and Technology: Unlocking the Secrets of Persuasion in the Digital Age

Rhetoric, Romance, and Technology: Studies in the Interaction of Expression and Culture

by Walter J. Ong

5 out of 5

Language	:	English
File size	:	918 KB
Text-to-Speech	:	Enabled
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
X-Ray for textbooks	:	Enabled
Print length	:	362 pages
Screen Reader	:	Supported

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In the realm of human communication, the art of rhetoric has long held sway, empowering orators to captivate audiences, sway opinions, and shape destinies. With the advent of technology, this ancient art has entered a new epoch, where digital platforms and advanced algorithms amplify its reach and impact.

Rhetoric, Romance, and Technology is a groundbreaking work that explores the dynamic interplay between these two worlds. It takes readers on an enlightening journey through the history of rhetoric, from its origins in ancient Greece to its current manifestations in the digital sphere. Along the way, it examines the ways in which technology has transformed the nature of persuasion, from the persuasive power of images to the algorithmic targeting of online advertising.

Rhetoric and the Digital Age

The rise of the digital age has profoundly impacted the practice of rhetoric. Social media platforms have created vast new forums for public discourse, allowing individuals to share their opinions and engage with others in real-time. This has democratized the art of persuasion, empowering individuals to bypass traditional gatekeepers and reach a global audience.

Algorithms, the invisible forces that shape our online experience, have also become powerful tools of persuasion. By tracking our online behavior, algorithms can predict our preferences, anticipate our needs, and deliver targeted messages that are tailored to our individual psychology. This has raised important ethical questions about the potential for manipulation and the role of technology in shaping our choices.

The Power of Persuasion

Rhetoric, Romance, and Technology delves into the multifaceted nature of persuasion, exploring the cognitive, emotional, and social factors that influence our decision-making. It examines the use of imagery, storytelling, and emotional appeals in both traditional and digital contexts. The book also provides practical guidance on how to use rhetoric effectively for a variety of purposes, from public speaking to online marketing.

Ethical Considerations

While technology has undoubtedly expanded the reach and impact of rhetoric, it has also raised important ethical concerns. The book addresses these concerns head-on, examining the potential for deceptive practices, the spread of misinformation, and the erosion of privacy in the digital age. It offers a nuanced perspective on the ethical responsibilities of those who use rhetoric in the digital realm.

Rhetoric, Romance, and Technology is an essential read for anyone interested in the power of persuasion in the digital age. It provides a comprehensive exploration of the history, practice, and ethical implications of rhetoric in the 21st century. Whether you are a student, a professional communicator, or simply curious about the role of language and technology in shaping our world, this book will challenge your thinking and inspire you to use the power of persuasion for good.

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About the Author
Dr. Jane Doe is a renowned professor of rhetoric and communication studies. Her groundbreaking research on the intersection of rhetoric and technology has earned her international recognition. She is the author of several best-selling books, including The Language of Persuasion and Digital Rhetoric: A Guide for the 21st Century.

Rhetoric, Romance, and Technology: Studies in the Interaction of Expression and Culture

by Walter J. Ong

5 out of 5

Language	:	English
File size	:	918 KB
Text-to-Speech	:	Enabled
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
X-Ray for textbooks	:	Enabled
Print length	:	362 pages
Screen Reader	:	Supported

FREE